Honda Ad

Advertising on my blog?!  Well I just can't resist this ad.  It is so great.  I once did a project in school like this (on a much smaller scale).  You gotta see this ad.

 http://www.steelcitysfinest.com/HondaAccordAd.htm

My Mom sent me the link along with the following text:

There are no computer graphics or digital tricks in the film.  Everything you see really happened in real time exactly as you see it.  The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again.  The crew spent weeks shooting night and day.  By the  time it was over, they were ready to change professions.  The film cost six million dollars and took three months to complete including full engineering of  the sequence.   In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any  one of us in clover for a lifetime.  However, it is fast becoming the  most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free" viewings.  (Honda  isn't paying a dime to have you watch this commercial!).  When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs. There are six and only six hand-made Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of  them to make the film. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars.  The voiceover is Garrison Keillor. When the ad was shown to Honda executives, they liked  it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real.
 

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Comments

  • 4/26/2006 4:47 AM Kirst wrote:
    That is a very cool ad. It reminds me of the game "Mousetrap" from when we were kids! Although I never actually played the game, only set up the mousetrap...
  • 4/26/2006 6:39 AM Ali wrote:
    Very cool! Thanks for sharing...

    You can just imagine the frustration of the crew during those 606 takes. Wow!
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